Seeing how fraud harms the advertising industry, we have made it our mission to make e-commerce and online advertising fraud free.
FOUNDER & CEO
A successful entrepreneur, Asaf is the co-founder of Aduva (acquired by Sun/Oracle) and beeFENCE, one of the pioneering companies in fighting botnets. Asaf holds an MBA from IDC.
FOUNDER & CTO
BOARD & ADVISORY
An accomplished businessman, strategic consultant and advertiser, Eyal is the founder and CEO of Adler Chomski Group – Israel’s largest marketing and advertising group. Eyal is an active investor in ad-tech and mark-tech and is currently involved with several innovative digital advertising initiatives. He was a seen investor in 5 min’, Supersonicads and Kenshoo. Eyal has a BA in Economics and an MBA, both from the Hebrew University, Israel.
A world class expert in ad fraud and video advertising, Alex Liverant has over 25 years of experience in software and system development. As the former co-founder and CTO of DoubleVerify, Alex designed and developed the core technologies of the company and helped it grow from a two-person operation to a company of more than 150 employees. Most recently Alex served as CTO of Anyclip Media. Alex earned his BSc degree in computer and software engineering from The Technion, Israel Institute of Technology.
Tamar Reshef Bezalel
A seasoned advertising CEO and business developer, Tamar controls the ins and outs of the advertising world, and brings with her over a decade of hands on experience in advertising, strategic planning and marketing. Tamar is currently VP Business Development at Adler Chomski Group, and previously served as the joint CEO of Adler Brands, the group’s branding agency. Tamar has a BA in Economics and an MBA, both from Tel-Aviv University, Israel, where she also serves as an assistant professor of strategy and entrepreneurship.