Press

In 2017, the digital ad space will grow in size and complexity, creating more opportunities for advertisers and new challenges for market players. We’ll see more opportunities for ad placements within mobile apps and mobile messaging programs, but fake ad traffic generated by bots will continue to burn through advertisers’ Read more…

Mars Media Group has selected Protected Media’s ad protection technology to ensure the quality of its online advertising campaigns, maximizing visibilityand eliminating invalid traffic. Protected Media uses various methods and technologies to provide granular information about malicious ad traffic, including: active machine interrogation, bot profiling and bot dissection to find Read more…

Digital media fraud is nothing new but it is becoming endemic and impossible to manage.Billions of dollars are being made by fraudsters who sell ads that are never seen by humans.According to the World Federation of Advertisers, fraudulent internet traffic schemes are becoming the second-largest market for criminal organizations — Read more…

Fake ad traffic generated by bots is burning through advertisers’ budgets and eroding trust in digital advertising.   Initially simple scripts that click on display ads from server farms and compromised PCs, bots have evolved to become sophisticated viruses that are infecting mobile devices and are working their way into mobile Read more…

Ad networks catch a lot of flak as conduits of bad traffic from shady publishers.“It is true that some bad players intentionally sell fraudulent traffic and that other players are just turning a blind eye,” said Asaf Greiner, CEO and founder of fraud detection company Protected Media. “But there are Read more…

Protected Media is a company that provides individuals who buy and sell digital media with a platform that helps them to verify that video and display ads on mobile devices is positioned properly so that it is visible and can be seen by users, has just introduced a new product.This Read more…

Multi-Layered Ad Traffic Verification Combines Bot Busting with Viewability DetectionProtected Media, a global provider of digital advertising solutions that increase media quality, announced today the availability of a multi-layered solution to effectively boost the value of mobile advertising. Protected Media is providing a multi-layered anti- fraud solution that detects a Read more…

Protected Media has launched viewability and ad fraud solutions for mobile advertising.Its anti-fraud solution promises to detect a new strain of viruses that fake viewability, using technology from cyber-crime investigations, in order to ensure the legitimacy of each ad impression. The viewability solution provides granular information about the exact position Read more…

Fake visitors, fake clicks, fake viewability: they’re the bane of mobile advertising.But now Protected Media, a global provider of digital advertising solutions designed to increase media quality, is out with a multi-layered solution that could boost the value of mobile advertising.“Protected Media is providing a multi-layered anti- fraud solution that Read more…

There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected Media, certifications aren’t making enough of a dent in the issue. Writing exclusively for ExchangeWire, Greiner explains how more sophisticated methods are needed to Read more…