SEATTLE, WA – 4 Apr, 2017
Protected Media, a global provider of digital advertising solutions that improve media quality, announced today that Madrivo Digital, the video arm of a leading digital marketing agency, has selected Protected Media’s multi-layered ad protection technology to improve the quality of their clients’ online advertising campaigns. Protected Media provides precise pinpointing of the source of suspicious traffic to enable the maximum return on investment for online advertising budgets. Madrivo is ranked among the fifteen fastest growing private marketing companies in the US for 2016 by Inc 5000, as a result of their ability to provide high performing digital campaigns.
Idan Miller, General manager of Madrivo Digital, commented, “Ad fraud has expanded to include diverse and sophisticated methods of deception that can burn through advertisers budgets and, thus, Madrivo Digital puts forth significant efforts to protect its advertisers from running their ads on any fraudulent inventory. With their sophisticated cyber crime busting methods, combined with precise granular reporting, Protected Media provides us with our best form of defense against fraudulent traffic, enabling us to bring better value to our customers.”
“We are proud to provide Madrivo Digital with the in-depth information, at the impression level, required to diagnose problematic traffic,” said Amichai Zuntz, Executive Vice President at Protected Media. “We are gratified to be working with successful digital marketing suppliers like Madrivo, who take special measures to verify and ensure that the online traffic they bring results in solid sales leads.”
ABOUT MADRIVO DIGITAL
Madrivo Digital provides a wide array of video ad solutions across all tier 1 markets. Madrivo Digital leverages direct relationships with premium publishers, RTB and non-RTB programmatic exchange methods, and quality measurements tools to help advertisers target consumers, optimize campaign performance, and maximize returns. Madrivo Digital’s proprietary technology platform, Eclipse, is designed to map inventory in real-time to ensure quality, enhance demographic targeting, and offer the best in performance. Eclipse was designed to ensure the highest levels of scalability, responsiveness, and analytical data in the most transparent way. We offer clients with low IVT rates, high view-ability rates, high completion rates and high brand awareness rates.
ABOUT PROTECTED MEDIA
Protected Media’s solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media’s technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase over-all ad quality.
