Mars Media Group Taps Protected Media For Ad Fraud Prevention

Mars Media Group has selected Protected Media’s ad protection technology to ensure the quality of its online advertising campaigns, maximizing visibility
and eliminating invalid traffic.

Protected Media uses various methods and technologies to provide granular information about malicious ad traffic, including: active machine interrogation, bot profiling and bot dissection to find the sources of fraudulent ad impressions.

“Protected Media’s technology gives us in-depth information at the impression level that we need to diagnose problematic traffic so we can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase overall ad quality,” said Yaniv Atoun, head of video at Mars Media Group.

Link: http://www.mediapost.com/publications/article/290483/mars-media-group-taps-protected-media-for-ad-fraud.html