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Press

Should Google And Facebook Profit From Bad Taste?

Asaf Greiner, Forbes Councils It’s no secret that Google and Facebook found themselves in hot water when they started employing automated advertising targeted ads next to offensive content. In one particular example, Vodafone, a British telecommunications company, declared this past summer that it will prevent its advertising from Read more…

By protectedm, 4 years4 years ago
Press

You can keep your ad on: The battle between publishers and ad blockers escalates

With Google’s Chrome expected to make a major ad blocking announcement this week, Asaf Greiner, CEO and Co-founder, Protected Media looks at ad blockers and what it takes for both sides – Publishers and Advertisers to win this war on Read more…

By protectedm, 4 years4 years ago
econtent
Press

Doubt, Fear and a Shrinking World Wide Web

Asaf Greiner, Jan 15, 2018 Ad fraud keeps making headlines with estimates of its total damages climbing. With bots evolving and rapidly multiplying, and fraudsters becoming increasingly sophisticated, ad fraud is burning through advertisers budgets forcing them to take action. Read more…

By protectedm, 4 years4 years ago
Press

The Biggest Threat of Ad Fraud is Oversimplified Solutions: Q&A with Asaf Greiner, Protected Media

by Sonja Kroll on 12th Jan 2018 in News Ad fraud remains a conundrum for the programmatic industry, threatening even perfectly legitimate publishers with losing their ability to fund their operations through advertising. As a result, large players could eventually be the Read more…

By protectedm, 4 years4 years ago
Press

How to Bust Online Marketers Fraud

by Asaf Greiner, Nov 27, 2017 Asaf Greiner, Protected Media Founder and CEO warns us against fraudulent ads. Despite all the regulations, standards and consortium’s, ad fraud is still siphoning of huge portions of advertisers’ budgets. Today amateurs, with no programming experience can Read more…

By protectedm, 4 years4 years ago
Press

Ad Fraud In 2018 – Expect Bots, Blockchain And Ads.txt

by Asaf Greiner , Op-Ed Contributor, 15/11/2017 Ad fraud keeps making headlines, and everyone is wondering where it will go next. With bots multiplying and fraudsters becoming increasingly sophisticated, it’s becoming harder to predict where ad fraud is headed. But here are Read more…

By protectedm, 5 years4 years ago
Press

evania video partners with Protected Media in collaboration to fight against fraudulent traffic

09/11/2017 02:44 New York City, NY, Nov 8th 2017 – evania video, a leading publisher management platform in the video advertising industry, announced the integration of Protected Media digital security technology. The partnership will provide evania video with advanced cyber Read more…

By protectedm, 5 years4 years ago
Press

Protected Media Announces NYC Office, New VP, 400% Growth

01/11/2017 Protected Media Announces NYC Office and New VP Following 400% Year-Over-Year Growth Protected Media, the leading fraud prevention company that brings transparency and trust to digital advertising announced today the opening of its New York office to meet the Read more…

By protectedm, 5 years4 years ago
Press

US Government Needs To Rethink Its Approach To Fighting Ad Fraud

30/08/2017 13:08 With US digital ad spending set to reach $83 billion in 2017, an increase of 16 percent, the ROI for advertisers is threatened by fake clicks and views. Everyone in the ad ecosystem is affected, regardless of location. Ad Read more…

By protectedm, 5 years4 years ago
Press

Ad Fraud Is The New School Mafia

30/08/2017 13:08  It’s no big news that ad fraud is rampant. Forrester estimated a “nominal dollar wastage” in 2016 of $7.4 billion on desktop/laptop in the United States alone. But, while everyone is busy talking about verifications and certifications not Read more…

By protectedm, 5 years4 years ago

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