Protected Media, the leading fraud prevention company that brings transparency and trust to digital advertising announced today the opening of its New York office to meet the increased demand for its anti-fraud products.
Newly appointed Vice President of Sales Russell Isaacson will leverage his proven business development experience to help North American companies ensure the legitimacy and effectiveness of their digital media investments. Previously, Russell was VP of Brand Partnerships at Sovrn Holdings, where he worked with P&G's programmatic team and launched Sovrn's NY office. Other companies where Russell maximized digital ad value include Chango, Condé Nast and Expedia. In addition, Russell is an instructor of CRM and Digital Marketing at General Assembly and previously served as an adjunct professor in Integrated Marketing at the NYU School of Professional Studies.
Founded in 2014 by network security experts fighting cyber criminals for over 15 years, Protected Media has experienced 400% growth over the past year and currently has over sixty customers worldwide, including Revcontent and Smaato. Protected Media provides an innovative cyber security solution that ensures that every digital ad -- display, mobile or video -- is properly located, visible, and seen by real people.
"Our rapid growth affirms our ability to expand, lead and innovate", said Asaf Greiner, CEO of Protected Media. "Russell's proven experience building long term relationships and his vast network in the online marketing industry will enable us to gain a further foothold in the US market."
Russell Isaacson commented, "I am excited to join Protected Media and improve relationships between advertisers and publishers. Fraud undermines trust in the digital media supply chain, and we're on a mission to restore trust in the marketplace."
Protected Media utilizes unique cyber security methods to pinpoint the precise source of suspicious traffic with an unparalleled level of granularity and confidence. These advanced methods of fraud protection enable Protected Media to defend against the most sophisticated bots.
Currently under review for the Media Rating Council's SIVT (sophisticated invalid traffic) and viewability accreditations, Protected Media is an active member of the Trustworthy Accountability Group (TAG).
About Protected Media
Protected Media's solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media's technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase overall ad quality.