Protected Media, a pioneer in fighting ad fraud with cyber security technologies, announced today it won the Cyberstorm Competition sponsored by YL Ventures as part of the 6th Annual International Cyber Security Conference held at the Tel Aviv University. As the winner, Protected Media receives a roadshow trip to the US to showcase the company to potential investors, customers and partners. There are more than 300 cybersecurity companies operating in Israel, making it an industry second only to the U.S. in size.
Protected Media takes on the growing threat of online advertising fraud which will cost $7.2 billion in 2016, according to the Association of National Advertisers. Utilizing unique technology which detects false views, Protected Media ensures that advertisers are only charged for real audiences. The service is currently being used by media agencies, ad networks, performance agencies, and mobile game developers worldwide.
“We utilize the most advanced cyber security technologies to identify the source of every single ad impression,” said Asaf Greiner, CEO of Protected Media. “Our goal is to bring back trust and confidence in ad effectiveness by enabling advertisers to invest in genuine publishers who provide higher quality content and more valuable traffic.”
The conference where the award was given brings together high level international cyber experts, policy-makers, academia and researchers, security officials and foreign diplomats for an exchange of knowledge, methods and ideas evolving the field of cyber. The judging panel for the competition included Justin Somaini, Chief Security Officer, SAP Global Security (SGS); Heath Thompson, EVP Products of Forcepoint; Jay Leek, CISO & Managing Director, The Blackstone Group; Mark Hatfield, Founder and General partner of Ten Eleven Ventures and Alberto Yepez, Managing Director of Trident Capital Cybersecurity. Speakers on the day of the competition included The Prime Minister of Israel, Benyamin Netanyahu, and the US Deputy Secretary of Homeland Security, Alejandro N. Mayorkas.
Protected Media was founded by cyber security experts Dr. Zac Sadan, CTO, and Asaf Greiner, CEO who have worked together for more than eight years and have served on the management team of CYREN (Nasdaq: CYRN). Investors include iAngels and WPP-Grey Group Israel, as well as one of Protected Media’s first customers, showing their vote of confidence by investing in the company. For more information, please visit http://www.protected.media