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Path to premium ad quality
Situation
UScellular wanted to ensure its media investments were brand safe, fraud-free, and driving meaningful consumer attention across diverse digital environments.
Solution
Using real-time ad verification, creative analytics, and attention metrics, Protected surfaced actionable insights to optimize spend and performance.
Results
14% increase in overall engagement scores through attention-based optimization. This metric demonstrates the tangible impact of using attention analytics to improve creative performance.
By identifying problematic apps that had well over industry standard IVT rates and under industry standard Viewability rates, Protected helped reduce low-quality inventory by 10% through strategic exclusion of high refresh-rate apps.
Over the length of the pilot, UScellular saw an increase in KSA’s by 40%, showing how strategic supply-side optimization and attention-driven placements directly translate to business outcomes.
Key Results
Outcome
Protected’s verification empowered UScellular to:
- Eliminate wasted spend on low-attention placements
- Prioritize high-performing creative formats
- Optimize away from low-quality environments
“Our partnership with Mediaocean has always been strong, so when they introduced us to their Ad Verification service, Protected, we were enthusiastic about exploring its capabilities. From the outset, we were impressed by the depth of actionable insights it provided—not only in mitigating Invalid Traffic, but also in uncovering granular details about user engagement with our ads. These insights enabled us to optimize our delivery strategies, resulting in more engaging ad experiences and a measurable increase in key site actions on our website.”
—Tim Goebel
Sr. Programmatic Campaign Manager