"Protected Media verifies that Taboola drives quality traffic from top publishers to help our customers convert and boost business. It’s part of our ongoing commitment to transparency and bringing trust back to digital advertising"
We have a single solution to fight multiple threats, including:
Non Human Traffic
We are the bot busting experts! Our team is constantly busy developing real time tests that tell with certainty whether the user viewing your ad is human or a machine.
Understand more than whether your ad was seen by real humans - we know whether your ad was seen at all! We report on exactly how your ad is presented, providing you with actionable ad viewability data.
We use advanced methodologies to figure out exactly where your ad is presented, and whether the site or app could be in any way harmful to your brand.
Are you getting what you’re paying for?
The online advertising eco-system has become infested with fraud, and more and more industry money – your money – ends up in the hands of organized crime. It is estimated that 36% of all ad traffic is fake. Can you imagine how good your performance will be if you get all this fraudulent traffic out of your way? Protected Media will fight fraud and leave you only with real users, clicking real clicks, and performing real installations.
Finally you can stop sharing your profits with parasites.
which can tell in a flash whether your ad is viewed/clicked by real humans or not.
Advanced Machine Interrogation
Bot Fingerprint Detection
Bot & Malware
Smart Reputation Classification
Covert Cybercrime Investigation
Security Alliance Collaboration
A human viewing your ad will have no clue there’s anything special going on in the background.
But even the most sophisticated bot will have no place to hide.
The power is in your hands
Fraud affects all aspects of your campaign – from planning to execution.
Protected Media allows you to stop suffering passively from ad-fraud, and proactively implement proven cyber security solutions that fight fraud and raise competitiveness and profitability.
With Protected Media you can stop paying for fake traffic and invest your time and energy in real audience. You can stop making critical campaign decisions based on fraud-infected data, and start relying on real, verified numbers.
With Protected Media you can take hold of your campaign and do so easily – seamlessly integrating advanced cyber security technology into your current workflow and systems.
MEDIA RATINGS COUNCIL (MRC) ACCREDITED
For both general invalid traffic (GIVT) & sophisticated invalid traffic (SIVT) detection and filtration, as well for viewability measurement across desktop, mobile web and in-app.
Protected Media Wins CyberStorm
Don't just take our word for it....
"Our number one goal is to always protect consumers. Partnering with Protected Media is another aspect of that defense that streamlines our team’s efficiency, ensuring that quality and engaging content is appearing to users"
"We're on the ultimate quest to ensure a “clean ecosystem” - this has become a core objective for our business. Our partnership with Protected Media ensures that every publisher on board provides fraud-free, brand-safe, transparent and viewable media"
"Protected Media’s team and solution beat competition with its sophisticated fraud detection capabilities and pattern detection for non-human traffic. Click-level analysis in real time cuts fraudulent publishers before their traffic results in fake conversions for our customers"
"Protected Media’s technology gives us granular impression level information in order to identify suspicious traffic. We're now able to work side by side with publishers to identify & eliminate suspicious activity, dramatically increasing overall ad quality. Protected Media empowers us to meet and exceed industry traffic quality standards."
"Protected Media's product monitors the device responsible for each and every impression for rapid fraud detection with unprecedented accuracy and granularity. Protected Media is setting the standards for fraud detection, and their approach will lead the industry for years to come"
"PM was built from the ground up to bring transparency to programmatic advertising. Through our partnership with PM we are able to measure fraud type and volume and identify the source to improve traffic quality and protect our advertisers"
The latest and greatest
The online advertising ecosystem exists in a state of constant anxiety. Fraudulent activity costs the industry billions of dollars a year – but what really keeps agencies and tech platforms up at night is the Read more…
AdKernel Selects Protected Media to Defend Inventory Against Ad Fraud Tel Aviv, (Monday, April 22, 2019) AdKernel, a leading ad technology platform provider, announced today the deep integration of Protected Media, the leading mobile advertising Read more…
Integrated solution will provide all stakeholders in the digital advertising chain with robust ad fraud detection across all environments By SpringServe New York, NY.–(Monday, March 25, 2019) SpringServe, the leader in video ad serving, today Read more…
Protected Media Exposes Giant Ad Fraud Scheme For BuzzFeed News – Hidden Video Ads Drained Users’ Batteries & Data
A scheme to stealthily run video ads behind banner images drained users’ batteries and data while they used popular Android apps Protected Media identifies harmful fraud scheme responsible for tens of millions of follars in Read more…
Fraudulent use of advertising networks has become an endemic problem that has societal impact By Rowland Yu, Senior Threat Researcher in SophosLabs Just before the end of 2018, a pair of news items about fraud involving Read more…
Is 2019 destined to be the year in which the menace of ad fraud finally makes the front pages of mainstream media around the world? With the vast sums of stolen money involved — Juniper Research Read more…
TEL AVIV, Israel – Feb 27, 2019 – Protected Media, the cybersecurity ad fraud detection, viewability and brand safety solutions provider, announced today that in-app advertising had 25% less fraudulent attempts than mobile web advertising in H2 Read more…