New Ad Fraud Threats Require New Measures
Protected Media’s advanced cybersecurity ad fraud solution guards you against current and emerging threats across Connected TV, Display and Video advertising
Counter ad fraud with cybersecurity
Ad fraud is becoming increasingly sophisticated, especially on new channels like connected TV. Fraudsters routinely use advanced ML and AI to successfully combat anti-fraud solutions. Only a cybersecurity evidence-based real-time solution can meet the new threats head on and keep you protected.
Advanced protection for connected TV
SSAI Fraud
SSAI accounts for 40% of CTV traffic. The use of server side technology for ad stitching makes it extremely difficult to implement 3rd party verification codes onto ads. Protected Media certifies SSAI providers, and verifies SSAI traffic in real-time on each impression.
CTV Impersonation
Most CTV vendors support only IMG pixel integration, enabling fraudsters to easily impersonate CTV traffic by using bots, rough apps on mobile phones and P2P proxies. Our multilayered solution identifies non-CTV channels to ensure you only get real CTV traffic.
Sophisticated IVT
Fraudsters are already relying on sophisticated CTV attack vectors such as harnessing device farms without human viewers that are manipulated to act as real users. Protected Media’s solution identifies even the most advanced threats and ensures your CTV traffic isn’t hijacked.
Protect your business from ad fraud
Pre-bid Prevention
Detect fraud across channels in real-time before the bid is placed. Protected Media’s advanced pre-bid technology enables you to stop fraud before it happens.
Post-bid Detection
Get insights into the specific source of ad fraud post-impression. Our post-bid technology provides impression level detection to help you identify and act on fraudulent traffic.
Multi-threat elimination for display & video
Ad Fraud
Protect your ROI by constantly staying one step ahead of fraudsters. Verify that ads originate with real publishers and reach real people with Protected Media’s anti-fraud technology.
Viewability
Are your ads being seen? And by whom? With our real-time granular reporting you can stay on top of viewability data for every campaign, channel, placement—and more, to quickly react when needed.
Brand Protection
Protected Media’s advanced methodologies pinpoint exactly where and in what context your ads are presented, so you can rest assured that no damage is suffered by your brand.
Accredited By Media Rating Council
Protected Media is MRC accredited for measurement of Display and Video Impressions within Desktop, Mobile Web, Mobile In-App and Connected TV (non-SDK measurement), inclusive of Sophisticated Invalid Traffic (SIVT) filtration, as well as granting accreditation of Display and Video Viewable Impressions and related viewability metrics within Desktop, Mobile Web and Mobile In-App, inclusive of SIVT filtration.
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