Viewability & Attention

Beyond Traditional KPIs

While viewability and clicks are important, they don’t tell the whole story.
Protected measures true consumer attention and engagement with your ads.

Key Features

MRC-accredited measurement

Measurement certified by the Media Rating Council (MRC), ensuring data accuracy and reliability.

Custom viewability settings

Tailored configurations for precise ad visibility measurement based on specific needs.

Detailed reporting tools

Comprehensive insights with in-depth analytics to track performance and optimize campaigns.

Cross-device tracking

Seamless measurement across multiple devices for accurate user engagement insights.

Real-time analytics

Immediate performance insights with detailed, actionable data for optimization.

Engagement Metrics

User engagement with content and creative​

User scroll patterns

Analyzing scrolling behavior revealing engagement levels and areas of interest.

Keyboard activity

Track keystrokes and typing behaviors to assess user involvement

Mouse engagement

Tracking mouse movements and clicks to gauge user engagement levels.

Touch interactions

Track touch gestures and taps to assess user involvement and focus.

Screen orientation

Tracking device orientation to understand user interaction

Exposure Metrics

Quality of media placement​

Content ratio analysis

Measuring the proportion of visible content to assess user focus.

Screen space metrics

Evaluating screen space used by content to assess its impact on user attention.

Page load impact

Assessing how page load times affect user experience and engagement.

Viewing duration

Measuring how long users engage with content to gauge interest

Placement quality

Evaluating the effectiveness and relevance of ad placements.

Attention Metrics

Combines Engagement and Exposure for holistic view of ad impact.

Benefits

Deeper Insights

Gain a more profound understanding of user behavior by going beyond basic viewability metrics. This approach provides a clearer picture of engagement and attention, enabling smarter decisions and optimized ad performance.

Optimize Performance

Identify placements that drive real engagement, allowing for more effective resource allocation and better ad impact. Focus on high-performing strategies to boost visibility and audience interaction.

Increase ROI

Concentrate on ad placements that deliver the highest impact, ensuring that every investment contributes to greater returns. By identifying and prioritizing effective placements, optimize ad spend to maximize ROI and drive long-term business growth.

Future-Proof Strategy

Stay ahead in the ever-changing digital advertising landscape by adopting a flexible strategy that evolves with emerging trends and technologies. Ensure sustained success by continuously adapting to new challenges and opportunities in the market.

We'd Love To Hear From You

Ready to transform your viewability and attention measurement?

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