Beyond Traditional KPIs

While viewability and clicks are important, they don’t tell the whole story. Protected by Mediaocean goes deeper, measuring consumers’ true attention and engagement with your ads.​

Key Metrics:

  • Engagement: Measures user interactions with ads and content, including:​

    • Scrolling behavior​

    • Keyboard interactions​

    • Mouse movements​

    • Clicks and touches​

    • Device orientation changes​

  • Exposure: Evaluates the quality of ad placement:​

    • Ratio of ad to content​

    • Ad to screen ratio​

    • Ad load on the page​

    • Time in view​

  • Attention: Combines Engagement and Exposure for a holistic view of ad impact​

Our Approach

We measure true attention by analyzing:​

  • Quality of media placement​

  • User engagement with content and creative​

Why It Matters​

  • On average, a person sees around 10,000 ads per day​

  • Traditional metrics don’t capture meaningful interactions​

  • Our approach helps advertisers understand what truly captures user attention​

Features

  • MRC-accredited for viewability measurement​

  • Customizable viewability thresholds​

  • Detailed time-in-view reporting​

  • Cross-device compatibility​

  • Real-time data and insights​

Benefits

  1. Deeper Insights: Go beyond basic viewability metrics​

  2. Optimize Performance: Understand which placements drive real engagement​

  3. Increase ROI: Focus on truly impactful ad placements​

  4. Future-Proof Strategy: Adapt to evolving digital advertising landscape​

Ready to transform your viewability and attention measurement?

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