Viewability & Attention
Beyond Traditional KPIs
While viewability and clicks are important, they don’t tell the whole story.
Protected measures true consumer attention and engagement with your ads.
Key Features
MRC-accredited measurement
Measurement certified by the Media Rating Council (MRC), ensuring data accuracy and reliability.
Custom viewability settings
Tailored configurations for precise ad visibility measurement based on specific needs.
Detailed reporting tools
Comprehensive insights with in-depth analytics to track performance and optimize campaigns.
Cross-device tracking
Seamless measurement across multiple devices for accurate user engagement insights.
Real-time analytics
Immediate performance insights with detailed, actionable data for optimization.
Engagement Metrics
User engagement with content and creative
User scroll patterns
Analyzing scrolling behavior revealing engagement levels and areas of interest.
Keyboard activity
Track keystrokes and typing behaviors to assess user involvement
Mouse engagement
Tracking mouse movements and clicks to gauge user engagement levels.
Touch interactions
Track touch gestures and taps to assess user involvement and focus.
Screen orientation
Tracking device orientation to understand user interaction
Exposure Metrics
Quality of media placement
Content ratio analysis
Measuring the proportion of visible content to assess user focus.
Screen space metrics
Evaluating screen space used by content to assess its impact on user attention.
Page load impact
Assessing how page load times affect user experience and engagement.
Viewing duration
Measuring how long users engage with content to gauge interest
Placement quality
Evaluating the effectiveness and relevance of ad placements.
Attention Metrics
Combines Engagement and Exposure for holistic view of ad impact.
Benefits
Deeper Insights
Gain a more profound understanding of user behavior by going beyond basic viewability metrics. This approach provides a clearer picture of engagement and attention, enabling smarter decisions and optimized ad performance.
Optimize Performance
Identify placements that drive real engagement, allowing for more effective resource allocation and better ad impact. Focus on high-performing strategies to boost visibility and audience interaction.
Increase ROI
Concentrate on ad placements that deliver the highest impact, ensuring that every investment contributes to greater returns. By identifying and prioritizing effective placements, optimize ad spend to maximize ROI and drive long-term business growth.
Future-Proof Strategy
Stay ahead in the ever-changing digital advertising landscape by adopting a flexible strategy that evolves with emerging trends and technologies. Ensure sustained success by continuously adapting to new challenges and opportunities in the market.
We'd Love To Hear From You
Ready to transform your viewability and attention measurement?
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