Brand Safety

Protect Your Brand, Block Unsuitable Content

75% of marketers say brand safety is more critical than ever.

Our comprehensive brand safety solution ensures your ads appear in safe, relevant environments while protecting your brand reputation.

Key Features

Real-time post-bid analysis with IAB standard categories

Conduct detailed, real-time analysis to verify placement safety, ensuring brand protection while optimizing campaign reach.

Page URL and content evaluation with sentiment analysis

Smart content evaluation that goes beyond keywords to assess context and align with brand safety standards.

Pre-serve blocking with customizable category and keyword controls

Proactively block unsafe placements by customizing category and keyword filters, ensuring brand safety before ads go live.

Proactive monitoring with custom keyword capabilities

Stay informed with real-time alerts and tailored monitoring, ensuring constant protection based on your specific keywords.

Customization Options

Brand Safety Categories

Industry-standard protection with flexible customization to align with specific brand requirements

Exception URL Lists

Fine-tune allowlists and blocklists to ensure ads appear only in approved environments.

Custom Categories

Create specific safety criteria to meet unique brand protection needs across all platforms.

Geo-targeting: Country, Subdivision, Metro area, Zip code

Refine ad placements with location-specific targeting to reach the right audience in the most relevant areas.

Language targeting

Ensure ads are shown in the appropriate languages with multi-language verification for global brand safety.

Invalid Traffic (IVT) detection

Detect and block fraudulent traffic with advanced systems to safeguard your ad spend and ensure quality engagement.

Sentiment analysis

Assess the tone and sentiment of content to ensure ads appear in contexts aligned with your brand values.

We'd Love To Hear From You

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