Protect Your Brand, Block Unsuitable Content
Our comprehensive brand safety solution ensures your ads appear in safe, relevant environments while protecting your brand reputation through customizable, multi-faceted blocking capabilities.
Key Features:
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Real-Time Post-Bid Analysis
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Support for IAB and GARM standard categories
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MRC accreditation for viewability
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Advanced Blocking Capabilities
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Pre-serve blocking based on real-time analysis
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Customizable category/keyword functionality
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Support for IAB and GARM standards
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Comprehensive Content Analysis
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Page URL and content evaluation
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Sentiment analysis and brand suitability scoring
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Contextual classification for informed decisions
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Monitoring Mode
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Proactive custom keyword addition
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Reporting on potential blocking opportunities
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Maintain reach while understanding content landscape
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Customizable Brand Safety Categories:
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Brand Safety Categories
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Exception URL Lists
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Custom Brand Safety Categories
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URL Lists
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Bundle Lists
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Geo-targeting options: Country, Subdivision, Metro area, Zip code
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Language
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Invalid Traffic (IVT) detection
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Sentiment analysis
