Protect Your Brand, Block Unsuitable Content

Our comprehensive brand safety solution ensures your ads appear in safe, relevant environments while protecting your brand reputation through customizable, multi-faceted blocking capabilities.

Key Features:

  1. Real-Time Post-Bid Analysis ​

    • Support for IAB and GARM standard categories​
    • MRC accreditation for viewability​

  1. Advanced Blocking Capabilities ​

    • Pre-serve blocking based on real-time analysis​
    • Customizable category/keyword functionality​
    • Support for IAB and GARM standards​

  1. Comprehensive Content Analysis ​

    • Page URL and content evaluation​
    • Sentiment analysis and brand suitability scoring​
    • Contextual classification for informed decisions​

  1. Monitoring Mode ​

    • Proactive custom keyword addition​
    • Reporting on potential blocking opportunities​
    • Maintain reach while understanding content landscape​

    Customizable Brand Safety Categories:​

    • Brand Safety Categories​

    • Exception URL Lists​

    • Custom Brand Safety Categories​

    • URL Lists​

    • Bundle Lists​

    • Geo-targeting options: Country, Subdivision, Metro area, Zip code​

    • Language​

    • Invalid Traffic (IVT) detection​

    • Sentiment analysis​

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