Revolutionizing Verification for CTV, Walled Gardens, and Retail Ad Networks

The Protected Passport is a groundbreaking solution that reimagines ad verification for modern closed environments. Purpose-built for Connected TV (CTV), Walled Gardens, and Retail Ad Networks, the Protected Passport offers a positive, publisher-first approach that enhances transparency, trust, and performance.​

Key Benefits:

  • Privacy-First: Respects user privacy while providing rich insights​

  • Seamless Integration: No latency or disruption to user experience​

  • Comprehensive Coverage: Viewability, IVT, brand safety, and attention metrics​

  • Adaptable: Thrives in dynamic content delivery environments​

  • Collaborative: Fosters positive relationships between advertisers and publishers​

How It Works

  1. Device-Level Integration: Embedded within the publisher’s platform​

  2. Secure Data Collection: Gathers rich, first-party data​

  3. Verified Insights: Provides actionable analytics to all parties​

Impact Across the Ecosystem

  • For Advertisers

    • Optimized spending based on verified quality metrics​

    • Enhanced trust in campaign performance data​

  • For Publishers

    • Maximize inventory value​

    • Gain proactive performance insights​

  • For the Ecosystem

    • Increased transparency and trust​

    • Improved collaboration and effectiveness​

Why Choose the Protected Passport?

  • Tailored for closed environments​

  • MRC accredited for reliability​

  • Future-proof solution adapting to evolving digital landscape​

  • Ready to transform your ad verification? ​ 

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