Case studies
Princess Cruises partnered with Protected to test whether attention-based verification could better indicate campaign performance and reduce wasted spend versus binary metrics like clicks and Viewability.
Even though Princess Cruises kept IVT below the global benchmark (11.1%), they wanted to go deeper — identifying where hidden waste existed across publishers and domains to ensure media dollars worked harder.
UScellular wanted to ensure its media investments were brand safe, fraud-free, and driving meaningful consumer attention across diverse digital environments.
