Beyond viewability, into attention
Viewability and clicks are important, but they don't tell the whole story. Protected by Mediaocean's Viewability & Attention solution measures true consumer attention and engagement with your ads.
Deeper insights
Optimize performance
Increase ROI
Future-proof strategy
Understand how users experience your ads
Engagement metrics
See exactly how users engage with your content and creative.
User scroll patterns
Analyze scrolling behavior revealing engagement levels and areas of interest.
Keyboard activity
Track keystrokes and typing behaviors to assess user involvement.
Mouse engagement
Track mouse movements and clicks to gauge user engagement levels.
Touch interactions
Track touch gestures and taps to assess user involvement and focus.
Screen orientation
Track device orientation to understand user interaction.
Exposure metrics
See exactly where and how your ads are placed.
Content ratio analysis
Measure the proportion of visible content to assess user focus.
Screen space metrics
Evaluate screen space used by content to assess its impact on user attention.
Page load impact
Assess how page load times affect user experience and engagement.
Viewing duration
Measure how long users engage with content to gauge interest.
Placement quality
Evaluate the effectiveness and relevance of ad placements.
Attention metrics
See exactly how engagement and exposure combine to reveal a holistic view of ad impact.
Custom viewability settings
Detailed reporting tools
Cross-device tracking
Real-time analytics
Get Protected
Ready to transform your viewability and attention measurement?
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