Most recent
The TV industry's biggest opportunities may be the ones flying under the radar. Here's what top executives think you should be watching.
Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space.
D2C has also created a new marketing model that, by cutting out the ad agency, avoids some of the more dubious practices of the online advertising industry. However, the problem of fraud hasn’t gone away for the D2C brands.
Is 2019 destined to be the year in which the menace of ad fraud finally makes the front pages of mainstream media around the world?
