As we hit the midway mark of the year, the team at Protected has been hard at work delivering updates that make your experience faster, smarter, and more insightful. We’ve spent the spring rolling out features that enhance reporting workflows, unlock new metrics designed for greater action, and offer greater flexibility in how you evaluate blocking policies.
Below is a full breakdown of what’s new, plus a sneak peak of what’s coming next.
Starred Reports Feature
Tired of scrolling through long lists to find your most-used reports? With our new Starred Reports Feature, you can now select the reports that matter most to you, automatically surfacing them to the top of your report list. This enhancement applies both to the sidebar and the main reports page, making it easier to stay focused on the work that matters most.
Whether you’re a power user or just want quicker access to the essentials, this update ensures your go-to reports are always within reach.
New Language Dimension
We’ve taken our reporting granularity one step further. The new Language Dimension allows you to view impression data broken down by the browser language of the user. This opens the door to a deeper layer of insight beyond traditional geographic segmentation.
Why does this matter? Because language is a powerful indicator of user preference and personalization. Whether you’re validating multilingual campaign performance or tracking media delivery to a specific linguistic audience, this added dimension
Pre-Blocking Insights
Do you find yourself constantly navigating the delicate balance between protecting your brand and maximizing campaign reach? It’s a common dilemma for marketers today: often, the pursuit of brand safety can inadvertently lead to missed opportunities for valuable impressions in a complex media landscape.
That’s where Pre-Blocking Insights comes in. We’ve designed this feature to give you a clear, proactive understanding of how many impressions would be blocked if you were to activate a specific blocking policy.
With Pre-Blocking Insights, you’ll be empowered to:
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- Safeguard your brand more effectively.
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- Achieve your campaign goals by making informed decisions.
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- Optimize your future media planning with greater precision.
- Optimize your future media planning with greater precision.
Faster CSV Report Generation
We know how valuable your time is, that’s why we rolled out a major back-end improvement that reduced our CSV reporting completion time by 41%. For teams with automated workflows or downstream processes tied to our data, this means faster insights and smoother operations overall.
Coming Soon
We’re not stopping here. Here’s a quick look at what’s coming soon:
Enhanced Knowledge Center
We’re in the final stages of launching a completely rebuilt Knowledge Center. It will include detailed technical guides and user-friendly walkthroughs designed to support more intuitive self-serve onboarding.
Whether you’re an end user or an account manager, our new documentation portal will offer better support, better navigation, and better answers when you need them most.
We’re also working on an enhancement for selecting your desired metrics that simplifies how you define and customize your verification metrics. This will give users more control and clarity when setting up reports, audits, or campaign filters, providing a cleaner interface and smarter defaults to boot.
Final Thoughts
Each of these updates reflects our broader mission: to provide meaningful control, proactive protection, and streamlined performance for digital advertisers. We’re committed to making ad verification more useful, more intuitive, and more responsive to the evolving needs of media teams.
Thank you for being a part of the Protected community. If you have questions, feedback, or want a walkthrough of these new features, don’t hesitate to reach out here.
Let’s make the second half of 2025 our most impactful yet.
