Unlike traditional vendors with rigid, one size fits all approaches, Protected puts control back in the hands of buyers and sellers who know their businesses best. Built on the principle that business is about calculated risks, Protected offers verification on a dial allowing advertisers to set thresholds that fuel performance, not fear. At the same time, publishers and platforms gain the transparency and protection needed to ensure clean supply and avoid unexpected deductions.As part of the Mediaocean family alongside Prisma and Innovid Protected draws on decades of media technology expertise to deliver customizable protection that adapts to each party’s unique risk tolerance and business goals. This isn’t about dictating right or wrong. It’s about empowering smarter decisions with the tools to optimize for sustainable growth across the ecosystem.