Pilot Princess Cruises partnered with Protected to test whether attention-based verification could better indicate campaign performance and reduce wasted spend versus binary metrics like clicks and Viewability.   Solution By...

Goal Even though Princess Cruises kept IVT below the global benchmark (11.1%), they wanted to go deeper — identifying where hidden waste existed across publishers and domains to ensure media...

Situation UScellular wanted to ensure its media investments were brand safe, fraud-free, and driving meaningful consumer attention across diverse digital environments.   Protected Solution Using real-time ad verification, creative analytics,...