Revolutionizing ad verification in Walled Gardens and CTV environments with a positive, publisher-first approach that enhances transparency, respects privacy, and maximizes value for all stakeholders in the complex digital advertising ecosystem

Key Benefits

  • Privacy-First: Respects user privacy while providing rich insights
  • Seamless Integration: No latency or disruption to user experience
  • Comprehensive Coverage: Viewability, IVT, brand safety, and attention metrics
  • Adaptable: Thrives in dynamic content delivery environments
  • Collaborative: Fosters positive relationships between advertisers and publishers

How It Works

  1. Device-Level Integration: Embedded within the publisher’s platform
  2. Secure Data Collection: Gathers rich, first-party data
  3. Verified Insights: Provides actionable analytics to all parties

Why Choose the Protected Passport?

  • Tailored for closed environments​
  • MRC accredited for reliability​
  • Future-proof solution adapting to evolving digital landscape​
  • Ready to transform your ad verification? ​

    Impact Across the Ecosystem

    • For Advertisers
      • Optimized spending based on verified quality metrics
      • Enhanced trust in campaign performance data
    • For Publishers
      • Maximize inventory value
      • Gain proactive performance insights
    • For the Ecosystem
      • Increased transparency and trust
      • Improved collaboration and effectiveness
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