A scheme to stealthily run video ads behind banner images drained users’ batteries and data while they used popular Android apps
Protected Media identifies harmful fraud scheme responsible for tens of millions of follars in wasted ad spend
“…Fraudsters are purchasing cheap in-app display inventory and are filling it with multiple video players behind innocuous fake branded display ads,” said Asaf Greiner, the CEO of Protected Media.
This type of ad fraud is known in the industry as in-banner video ads, and has been documented in the past. Greiner’s team identified a new version of it last fall and said in total they’ve seen tens of millions of dollars’ worth of fraudulent video ads running per month as a result…”