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IVT Detection

Maintaining Ecosystem Integrity

Our Invalid Traffic detection solution plays a critical role in preserving digital advertising integrity. With over a decade of experience, we offer unparalleled IVT detection and monitoring.

Key Features

MRC-accredited

Trusted tools for monitoring and verifying traffic quality at scale, ensuring compliance with industry standards and protecting ad spend.

Pioneering methodology

A patented approach for intricate and detailed scoring, setting the standard for accurate IVT detection and ensuring reliable traffic verification.

Comprehensive analysis

Powered by 1,200+ unique logical algorithms, our system detects and filters invalid traffic, ensuring a secure advertising environment.

Real-time insights

Gain invaluable traffic trends and analysis, providing actionable data to optimize marketplace performance and enhance ad quality.

General Invalid Traffic (GIVT)

Data Centers

Traffic from data centers, bots, and scripts.

Bots & Known Crawlers

Automated traffic from recognized bots.

Irregular Activity

Unusual patterns deviating from normal behavior.

Non-rendered Ads

Ads served but not displayed to users.

Sophisticated Invalid Traffic (SIVT)

Proxy Traffic

Traffic masked by proxy servers

Automated Activity

Fraudulent traffic mimicking real users.

Inventory Spoofing

Fake ad inventory that appears legitimate.

Falsified Events

Fake events to deceive ad systems and reports.

Out-of-Store Traffic

Fraudulent traffic from unintended sources.

Why Choose Our IVT Detection?​

Comprehensive Coverage

A complete toolset for ensuring traffic quality and integrity across all platforms.

Innovative Technology

Patented methodology ensuring precise detection of invalid traffic.

Real-time Insights

Instant access to optimization opportunities for enhanced traffic quality.

Industry Compliance

Aligned with IAB, MRC, and TAG standards, ensuring trust and transparency.

Scalability

The Ideal Solution for Businesses of All Sizes and Growth Stages

Cost-effective

Advanced detection with superior accuracy at competitive pricing.

We'd Love To Hear From You

Ready to protect your inventory and ensure the highest quality traffic?

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