Tel Aviv, (Monday, April 22, 2019)
AdKernel, a leading ad technology platform provider, announced today the deep integration of Protected Media, the leading mobile advertising traffic verification provider, into its white-label RTB trading solution.
Utilizing both Protected Media’s pre-bid and post-bid solutions, AdKernel’s customers can now examine traffic quality at multiple levels. The Pre-bid solution enables them to block only the portion of traffic that is fraudulent based on post-bid data, without canceling out a supply partner altogether, while the Post-bid solution provides detailed detection revealing the mechanics of the ad fraud schemes.
”By rolling out our pre-bid and post-bid traffic verification solutions, AdKernel is demonstrating their commitment to providing clean traffic to their customers,” adds Amichai Zuntz, EVP Sales & Business Development at Protected Media. ”Our cyber security powered solutions provide AdKernel and their customers with extensive classifications in order to decipher their traffic quality accurately at the impression level.”
”Given our unique position supplying technology for various types of businesses in the RTB ecosystem, we are extremely motivated to provide deep integrations for partners like Protected Media to empower better and faster fraud analysis and to improve the tools and controls available to everyone within the supply chain,” says AdKernel’s CEO, Eugene Peresvyetov.
About Protected Media
Protected Media’s solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media’s technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate
AdKernel is a provider of cutting-edge ad technology that empowers clients to build robust and scalable SSPs, DSPs and RTB exchanges on top of a worldwide ad cloud infrastructure. Providing customizable services for over 300 SSPs, DSPs, RTB Exchanges, ad networks and agencies based on their high-speed architecture, their services are used to intelligently manage over 250 billion ad requests per day. Established in 2010, it is headquartered in Delaware, with offices in New Jersey, Ukraine and Israel.