Press

By Asaf Greiner, General Manager, Protected by Mediaocean The recent exit of Oracle’s Moat from the brand safety and ad verification market marks a significant turning point for the digital advertising industry. For years, the market has been dominated by a trio of players: IAS, DV, and Moat—and a single technological design shared by all Read more…

By Asaf Greiner, General Manager, Protected by Mediaocean It’s time for a paradigm shift in ad verification – one that moves from mere risk mitigation to active value creation; from avoiding the environments where brands shouldn’t appear to finding the ones where they should. pivotal time for the industry. For years, the Read more…

Sara Maskivish is SVP, Market Enablement at Protected by Mediaocean Let’s face it, AI is the new kid on the block, and it’s got some seriously impressive tricks up its sleeve. From crafting captivating stories with ChatGPT to conjuring stunning visuals with DALL-E, AI is shaking up the marketing world like a Read more…

OCT 15, 2024 Alan Wolk Thought Leaders Circle   Happy Autumn, TVREVers. How did it get to be October already. CES is right around the corner and I’m already getting emails about Cannes 2025… speaking of which, I am going to be emceeing and keynoting at MIPCOM’s Connected TV Summit Read more…

Moat’s exit from the brand safety and verification market comes at a pivotal time for the industry. For years, the triumvirate of IAS, DV, and Moat dominated this space, adhering to a common technological framework centered on risk elimination. Their mantra was clear: block ads from unsafe environments, whether it Read more…

July 13, 2021 MediaOcean’s Marketing Team New York   Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative. Mediaocean, the mission-critical platform for omnichannel advertising, and Flashtalking, the leading independent ad management platform, announced today that they have Read more…

Flashtalking strengthens OTT presence with Protected Media acquisition, enhancing fraud detection and verification services across platforms.

“By partnering with the MRC-accredited Protected Media, we are able to help Digital Remedy clients eliminate fraudulent traffic. ProtectedTV is a game changer for ad fraud detection in the OTT/CTV space. It brings clarity and trust to digital advertisers. The value then becomes our ability to deliver campaign performance across Read more…

Tel-Aviv, August 14. Yesterday, Protected Media was accredited for OTT by the Media Rating Council; today, the global provider of advanced cybersecurity ad fraud solutions announces the launch of ProtectedTV, a new technology suite designed and built to curb ad fraud across the connected TV (OTT/CTV) digital advertising ecosystem. ProtectedTV Read more…