Asaf Greiner, Co-Founder and CEO of Protected Media, shines a spotlight on the billions of advertising dollars being money laundered by ad-fraud criminals each year and examines why brands and legislators cannot afford to turn a blind eye. What happens when you ignore a crime that you perceive as victimless? Brands Read more…
In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad marketplaces 24th September 2019, Tel Aviv – Protected Media, the leading provider of ad fraud detection solutions, announced the launch of its groundbreaking SDK for CTV and Read more…
Traffic verification has become an exercise in fear-mongering. We’ve reached a stage where everyone from publishers to verification vendors and agencies are bragging about their blocking rates, as if to say that blocking is the only or best way to stop ad fraud. Ad fraud is the industry’s worst kept Read more…
The online advertising ecosystem exists in a state of constant anxiety. Fraudulent activity costs the industry billions of dollars a year – but what really keeps agencies and tech platforms up at night is the fear of being found out. If a customer discovers that their budget has been wasted Read more…
AdKernel Selects Protected Media to Defend Inventory Against Ad Fraud Tel Aviv, (Monday, April 22, 2019) AdKernel, a leading ad technology platform provider, announced today the deep integration of Protected Media, the leading mobile advertising traffic verification provider, into its white-label RTB trading solution. Utilizing both Protected Media’s pre-bid and Read more…
We’re currently in the middle of a retail revolution, with the rise of online direct-to-consumer (D2C) brands showing it’s possible to build a multi-billion dollar company without the aid of stores. D2C has also created a new marketing model that, by cutting out the ad agency, avoids some of the Read more…
Integrated solution will provide all stakeholders in the digital advertising chain with robust ad fraud detection across all environments By SpringServe New York, NY.–(Monday, March 25, 2019) SpringServe, the leader in video ad serving, today announced that it has partnered with Protected Media, an MRC (Media Rating Council) accredited real-time Read more…
A scheme to stealthily run video ads behind banner images drained users’ batteries and data while they used popular Android apps Protected Media identifies harmful fraud scheme responsible for tens of millions of dollars in wasted ad spend “…Fraudsters are purchasing cheap in-app display inventory and are filling it with Read more…
Fraudulent use of advertising networks has become an endemic problem that has societal impact By Rowland Yu, Senior Threat Researcher in SophosLabs Just before the end of 2018, a pair of news items about fraud involving ads on mobile platforms got a lot of attention. One of the stories focused on Read more…
Is 2019 destined to be the year in which the menace of ad fraud finally makes the front pages of mainstream media around the world? With the vast sums of stolen money involved — Juniper Research reported $19 billion in 2018, while others believe this is a conservative estimate — it’s perhaps surprising that it Read more…
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