Press

Asaf Greiner, Forbes Councils It’s no secret that Google and Facebook found themselves in hot water when they started employing automated advertising targeted ads next to offensive content. In one particular example, Vodafone, a British telecommunications company, declared this past summer that it will prevent its advertising from appearing next to alleged “fake news” stories and hate speech. The company Read more…

With Google’s Chrome expected to make a major ad blocking announcement this week, Asaf Greiner, CEO and Co-founder, Protected Media looks at ad blockers and what it takes for both sides – Publishers and Advertisers to win this war on ads, while also protecting the consumer. Ad blocking is becoming Read more…

Asaf Greiner, Jan 15, 2018 Ad fraud keeps making headlines with estimates of its total damages climbing. With bots evolving and rapidly multiplying, and fraudsters becoming increasingly sophisticated, ad fraud is burning through advertisers budgets forcing them to take action. Both P&G and Unilever have responded by slashing their budgets. According to Read more…

by Sonja Kroll on 12th Jan 2018 in News Ad fraud remains a conundrum for the programmatic industry, threatening even perfectly legitimate publishers with losing their ability to fund their operations through advertising. As a result, large players could eventually be the only publishers left standing, leaving the internet with a limited Read more…

by Asaf Greiner, Nov 27, 2017 Asaf Greiner, Protected Media Founder and CEO warns us against fraudulent ads. Despite all the regulations, standards and consortium’s, ad fraud is still siphoning of huge portions of advertisers’ budgets. Today amateurs, with no programming experience can purchase or rent bots, and install them all over the Read more…

by Asaf Greiner , Op-Ed Contributor, 15/11/2017 Ad fraud keeps making headlines, and everyone is wondering where it will go next. With bots multiplying and fraudsters becoming increasingly sophisticated, it’s becoming harder to predict where ad fraud is headed. But here are some trends on the horizon for 2018: 1. Ad Fraud Climbs Read more…

09/11/2017 02:44 New York City, NY, Nov 8th 2017 – evania video, a leading publisher management platform in the video advertising industry, announced the integration of Protected Media digital security technology. The partnership will provide evania video with advanced cyber security tools in order to reach the most effective defense Read more…

01/11/2017 Protected Media Announces NYC Office and New VP Following 400% Year-Over-Year Growth Protected Media, the leading fraud prevention company that brings transparency and trust to digital advertising announced today the opening of its New York office to meet the increased demand for its anti-fraud products. Newly appointed Vice President of Read more…

30/08/2017 13:08 With US digital ad spending set to reach $83 billion in 2017, an increase of 16 percent, the ROI for advertisers is threatened by fake clicks and views. Everyone in the ad ecosystem is affected, regardless of location. Ad Fraud is a global epidemic, crippling ad budgets and destroying Read more…

30/08/2017 13:08  It’s no big news that ad fraud is rampant. Forrester estimated a “nominal dollar wastage” in 2016 of $7.4 billion on desktop/laptop in the United States alone. But, while everyone is busy talking about verifications and certifications not enough attention is given to the perpetrators. As long as Read more…