The digital ad space will continue to grow and prosper in 2017, but certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but at the same time fake ad traffic generated by bots will continue to burn through advertisers’ budgets and erode Read more…
Tel Aviv, Israel, May 10, 2017 – Protected Media, a global provider of digital advertising solutions that improve media quality, announced today that Revcontent, the world’s largest content recommendation network, has implemented Protected Media’s anti-fraud solution to detect and block bots to protect brands. According to Quantcast, Revcontent reaches 97% Read more…
20 Apr 2017 at 16:00, John Leyden Traffic Alchemist turns base metal into gold An elaborate online ad scam that disguised junk traffic as views on reputable sites has been costing advertisers as much as $7m per month. Fraudsters behind the “Traffic Alchemist” scam dressed junk traffic as quality views Read more…
The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs. There will also be the risk that only a low percentage of the ads will be viewable. As Read more…
SEATTLE, WA – 4 Apr, 2017 Protected Media, a global provider of digital advertising solutions that improve media quality, announced today that Madrivo Digital, the video arm of a leading digital marketing agency, has selected Protected Media’s multi-layered ad protection technology to improve the quality of their clients’ online advertising Read more…
08/03/2018 App install and transaction fraud are becoming too large to ignore. Hundreds of thousands of apps exist, across nearly every mobile system, for practically any type of digital interaction and content consumption. Fraud can seep in at any stage from clicks to installs to gameplay. In-app fraud is more Read more…
Protected Media, a global provider of digital advertising solutions that increase media quality, announced today that it has been approved as a participant in the TAG Registry by the Trustworthy Accountability Group (TAG). TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary Read more…
February 27, 2017 Asaf Greiner, Founder and CEO of Protected Media, looks at the fake news dilemma and how it can lead to brand erosion for advertisers appearing alongside these news sites. Getting in front of consumers is goal number one, and if a user chooses to visit these sensational Read more…
Asaf Greiner, 17 Feb 2017 App install and transaction fraud are becoming too large to ignore. Hundreds of thousands of apps exist, across nearly every mobile system, for practically any type of digital interaction and content consumption. Fraud can happen at any stage, from clicks to installs to gameplay. In-app fraud Read more…
The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but, as Asaf Greiner, Founder and CEO of Protected Media explains to ExchangeWire, at the same time there Read more…
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