Press

For brands, ad fraud can feel personal. They wonder, “why me?” But advertisers, fraudsters aren’t targeting you, specifically. Criminals don’t discriminate or play favorites. In fact, they don’t think about brands at all. It’s the supply side they are exploiting. Read more…

Recent reports suggest that viewability rates have gone up for online ads, which on the face of it is great news for both advertisers and publishers — more people are seeing the ads, publishers are making more money, and everybody’s happy. Read more…

Protected Media earns MRC’s demanding Accreditation for SIVT Detection and Filtration, as well as Viewability Measurement TA, November 15, 2018 Protected Media, the cybersecurity ad fraud detection, viewability and brand safety solutions provider, bridging the trust gap between publishers and Read more…

Why ‘cheap traffic’ costs a lot more to your business than you think Publishers are under immense pressure to provide high-volume traffic in order to meet demand, especially with prices reducing over time. Because of this, they will often reach Read more…

Apps Installed On Millions Of Android Phones Tracked User Behavior To Execute A Multimillion-Dollar Ad Fraud Scheme Protected Media detects fake traffic apps and websites beginning more than a year before other third party detection “….An investigation by BuzzFeed News Read more…

Protected Media Launches Pre-Bid Solution for Improved Ad Verification Mars Media Group Implements Protected Media Pre-Bid Solution to eliminate fraud accurately and precisely, before marketers budgets are impacted by fake trafficn TA, Aug 16, 2018 – Protected Media, a global provider Read more…

Truvid Unveils New Security Partnership with Protected Media to Ensure Quality within the Online Video Marketplace and Safeguard its Partners Ensuring content distributors and video media quality are maintained NY, Aug 13, 2018 – Truvid, the online video content SAAS platform, announced Read more…

Maverick Japan Selects Protected Media To Provide Market Leading Traffic Verification Solutions Japan’s leading DSP affirms commitment to transparency and strong traffic validation measures by deploying Protected Media’s cybersecurity traffic verification TA, Israel, July 31, 2018 – Maverick Japan, one of Read more…

Advertisers are not the only victims of ad fraud, publishers are also feeling the pain. A recent study conducted by 16 programmatic publishers including Business Insider, The New York Times, and The Washington Post found that available publisher inventory was Read more…

Creative Clicks Taps Protected Media to Eliminate Ad Fraud Protected Media’s technology brings transparency and peace of mind to Creative Click’s supply and demand side partners who benefit from fraud-free traffic and advertising TA, Israel, May 30, 2018 –  Creative Clicks, Read more…