Press

The online advertising ecosystem exists in a state of constant anxiety. Fraudulent activity costs the industry billions of dollars a year – but what really keeps agencies and tech platforms up at night is the fear of being found out. Read more…

AdKernel Selects Protected Media to Defend Inventory Against Ad Fraud Tel Aviv, (Monday, April 22, 2019)  AdKernel, a leading ad technology platform provider, announced today the deep integration of Protected Media, the leading mobile advertising traffic verification provider, into its Read more…

We’re currently in the middle of a retail revolution, with the rise of online direct-to-consumer (D2C) brands showing it’s possible to build a multi-billion dollar company without the aid of stores. D2C has also created a new marketing model that, Read more…

Integrated solution will provide all stakeholders in the digital advertising chain with robust ad fraud detection across all environments By SpringServe New York, NY.–(Monday, March 25, 2019)  SpringServe, the leader in video ad serving, today announced that it has partnered Read more…

A scheme to stealthily run video ads behind banner images drained users’ batteries and data while they used popular Android apps Protected Media identifies harmful fraud scheme responsible for tens of millions of dollars in wasted ad spend “…Fraudsters are Read more…

Fraudulent use of advertising networks has become an endemic problem that has societal impact By Rowland Yu, Senior Threat Researcher in SophosLabs Just before the end of 2018, a pair of news items about fraud involving ads on mobile platforms got Read more…

Is 2019 destined to be the year in which the menace of ad fraud finally makes the front pages of mainstream media around the world? With the vast sums of stolen money involved — Juniper Research reported $19 billion in 2018, while others Read more…

TEL AVIV, Israel – Feb 27, 2019 – Protected Media, the cybersecurity ad fraud detection, viewability and brand safety solutions provider, announced today that in-app advertising had 25% less fraudulent attempts than mobile web advertising in H2 2018. In a study of Read more…

Protected Media, the leader in Mobile Ad Verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimization of Mobile Attribution campaigns, has been selected by Applift. Protected Media’s Mobile App Install Fraud Prevention new solution Read more…

Advertisers are becoming increasingly frustrated having to spend the majority of their ad budgets within ‘walled gardens’, where ad traffic verification, billing and remuneration are controlled by the platforms themselves.  We need to change this model and increase transparency in the online Read more…