Press

Fraudulent use of advertising networks has become an endemic problem that has societal impact By Rowland Yu, Senior Threat Researcher in SophosLabs Just before the end of 2018, a pair of news items about fraud involving ads on mobile platforms got Read more…

Is 2019 destined to be the year in which the menace of ad fraud finally makes the front pages of mainstream media around the world? With the vast sums of stolen money involved — Juniper Research reported $19 billion in 2018, while others Read more…

TEL AVIV, Israel – Feb 27, 2019 – Protected Media, the cybersecurity ad fraud detection, viewability and brand safety solutions provider, announced today that in-app advertising had 25% less fraudulent attempts than mobile web advertising in H2 2018. In a study of Read more…

Protected Media, the leader in Mobile Ad Verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimization of Mobile Attribution campaigns, has been selected by Applift. Protected Media’s Mobile App Install Fraud Prevention new solution Read more…

Advertisers are becoming increasingly frustrated having to spend the majority of their ad budgets within ‘walled gardens’, where ad traffic verification, billing and remuneration are controlled by the platforms themselves.  We need to change this model and increase transparency in the online Read more…

Ad fraud is the online nexus which criminality in all its various forms increasingly revolves around Christmas is fast approaching, which also means that, for many companies, so is the end of Q4. It’s the big spending time of year, Read more…

For brands, ad fraud can feel personal. They wonder, “why me?” But advertisers, fraudsters aren’t targeting you, specifically. Criminals don’t discriminate or play favorites. In fact, they don’t think about brands at all. It’s the supply side they are exploiting. Read more…

Recent reports suggest that viewability rates have gone up for online ads, which on the face of it is great news for both advertisers and publishers — more people are seeing the ads, publishers are making more money, and everybody’s happy. Read more…

Protected Media earns MRC’s demanding Accreditation for SIVT Detection and Filtration, as well as Viewability Measurement TA, November 15, 2018 Protected Media, the cybersecurity ad fraud detection, viewability and brand safety solutions provider, bridging the trust gap between publishers and Read more…

Why ‘cheap traffic’ costs a lot more to your business than you think Publishers are under immense pressure to provide high-volume traffic in order to meet demand, especially with prices reducing over time. Because of this, they will often reach Read more…