Press

Advertisers are not the only victims of ad fraud, publishers are also feeling the pain. A recent study conducted by 16 programmatic publishers including Business Insider, The New York Times, and The Washington Post found that available publisher inventory was Read more…

Creative Clicks Taps Protected Media to Eliminate Ad Fraud Protected Media’s technology brings transparency and peace of mind to Creative Click’s supply and demand side partners who benefit from fraud-free traffic and advertising TA, Israel, May 30, 2018 –  Creative Clicks, Read more…

Digital ad spend is at an all-time high, and so is fraud, writes Asaf Greiner, CEO and co-founder, Protected Media, exclusively for ExchangeWire. Are brands reluctant to stamp out fraud, in favour of hitting increasingly high engagement metrics? According to Read more…

Ad fraud is costing advertisers far too much money to ignore; $19 billion in 2018, or 9% of total digital advertising spend according to Juniper Research. As a result, everyone is scrambling to find the ultimate mix of processes and Read more…

Cheetah Mobile Boosts Traffic Quality & ROI on Ad Spend with Protected Media’s Ad Fraud Detection & Prevention   Cheetah Mobile Selects Protected Media to Eliminate Fraud on Cheetah Mobile’s Apps & Third Party Apps on MediaLink NY, TA May Read more…

Identity theft is a gold mine for fraudsters, reaching an all-time high in 2016, with up to $16 billion worth of losses.  During the first six months of 2017 there were a record 89,000 cases of identity theft in the UK alone. The most Read more…

Tel Aviv, Israel, April 17, 2018 – Protected Media, a leading provider of solutions that bring transparency to digital advertising and eliminate fraud, has been selected as a winner for Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising Read more…

Protecting their network of 90,000+ publishers and app developers from in-app and video ad fraud   San Francisco, Calif. – March 15, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced today that it has Read more…

Asaf Greiner, Forbes Councils It’s no secret that Google and Facebook found themselves in hot water when they started employing automated advertising targeted ads next to offensive content. In one particular example, Vodafone, a British telecommunications company, declared this past summer that it will prevent its advertising from Read more…

With Google’s Chrome expected to make a major ad blocking announcement this week, Asaf Greiner, CEO and Co-founder, Protected Media looks at ad blockers and what it takes for both sides – Publishers and Advertisers to win this war on Read more…