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By Victoria McNally A lot of F-bombs got dropped on stage at the Coalition for Innovative Media Measurement’s (CIMM)…
Experts from Vevo, Mediaocean, McKinsey, and dentsu opine on the near future impact of AI on streaming TV.…
Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and TransparencyNEW YORK – Feb. 13,…
The “negative” paradigm of brand safety and verification technology is falling short in digital advertising. Recent research shows…
Sara Maskivish is SVP, Market Enablement at Protected by Mediaocean Let’s face it, AI is the new kid on the…
By Asaf Greiner, General Manager, Protected by Mediaocean The recent exit of Oracle’s Moat from the brand safety and ad verification market…
By Asaf Greiner, General Manager, Protected by Mediaocean It’s time for a paradigm shift in ad verification – one that…
Alan Wolk Thought Leaders Circle Happy Autumn, TVREVers. How did it get to be October already. CES is…
MediaOcean’s Marketing Team New York Combined companies will establish the most trusted, independent technology platform for omnichannel advertising…
Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected…
December 30, 2020.By PRNewswire. advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to…
“By partnering with the MRC-accredited Protected Media, we are able to help Digital Remedy clients eliminate fraudulent traffic.…
Yesterday, Protected Media was accredited for OTT by the Media Rating Council; today, the global provider of advanced…
Also granted continued accreditation for display and video Served Impressions including SIVT for Desktop, Mobile Web and Mobile…
Lucia MosesBusiness Insider Protected Media has recently launched an industry-wide takedown operation of Hydra, an advanced, proactive, large-scale…
John KoetsierConsumer TechJohn Koetsier is a journalist, analyst, author, and speaker. Would you notice if there was an…
Streaming services are the new kings of online entertainment, but fraudsters are stealing from the advertising jewels in…
In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners…
Traffic verification has become an exercise in fear-mongering. We’ve reached a stage where everyone from publishers to verification…
We’re currently in the middle of a retail revolution, with the rise of online direct-to-consumer (D2C) brands showing…
